Eggs and insults fly as Uber battles for the streets of Milan
Italy’s taxi drivers are up in arms over online cab services, with the fight getting personal for Uber’s Milan-based manager
Like every Uber executive trying to get the $41bn online car-sharing service established in cities around the world, the head of Uber in Italy has faced plenty of resistance as she takes on powerful established interests.
Uber faces regulatory opposition in many places – authorities in the Chinese city of Chengdu paid a visit to Uber’s offices last week as part of an ongoing investigation; and the service has been banned in the US state of Kansas – but in Italy, the battle has become personal.
Posters with the words ‘I steal’ printed across Arese Lucini’s face have been plastered around Milan’s taxi stands
Uber argues it is different from public taxi services in that it only gives rides to people who book through its app
Source: Guardian Transport