Nicely does it – Ryanair is richly rewarded for its transformation
Gone are the cash-milking rules and girlie calendars. In come allocated seating, relaxed baggage rules – and more passengers
This time last year Ryanair’s conversion to being nice seemed an unlikely if relatively straightforward morality tale. Boss Michael O’Leary had repented his pennypinching and potty-mouthed ways; customers were no longer to be fleeced for an extra bag or for forgetting to print a boarding pass; and the Scrooge in charge was no longer crying humbug about the internet and Twitter.
In the Dickens version, doing good becomes an end in itself for the transformed Ebenezer: “His own heart laughed: and that was quite enough for him.” But in the Irish airline’s story, what happened next would have delighted a miserly Scrooge: being nice has seen profits soar with huge windfalls for shareholders. This modern Christmas Carol sees the hero ever more loaded, even now that Tiny Tim can carry his crutch on to the plane for free.
Source: Guardian Transport