‘Boris bikes’ to be painted red under Santander deal
Spanish bank to take over branding of London cycle hire scheme from Barclays, in a seven-year sponsorship contract worth £7m a year
London’s blue “Boris bikes” are to be painted red under a seven-year sponsorship deal with Santander worth around £7m a year, it has been announced.
The Spanish bank will take over the branding of the cycle hire scheme from Barclays, marking the end of a contract that attracted criticism for failing to cover the costs of the scheme, as the mayor, Boris Johnson, had pledged.
Source: Guardian Transport
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